First on SoundCloud

Winter 2021
First on SoundCloud is a culture-shifting program designed to amplify artists breaking on SoundCloud. This year-long campaign follows the journey’s of nine artists as they reach new milestones, break creative barriers and define what’s next in music.

Creative Director: Reed Van Nort
Design: Kate Weiner, Alex Junquera
Executive Producer: Leon Sherman
Producer: Ivy Liu

Yours Truly Creative
Creative Director: Babak Khoshnoud, Alexandra Thurmond
Executive Producer: Will Abramson
Producer: Stacey Thiel

A Color Bright
Design: Joshua Sohn, Hamish Haydon
Developer: Alice Rose