First on SoundCloud
Winter 2021
First on SoundCloud is a culture-shifting program designed to amplify artists breaking on SoundCloud. This year-long campaign follows the journey’s of nine artists as they reach new milestones, break creative barriers and define what’s next in music.
![](https://freight.cargo.site/t/original/i/2203578cc2d888b948325b562235fbf0444cd0b700fe49d72f48c8d26fb12e30/210222_JB_SOUNDCLOUD_PASALIEU_01_159.jpg)
![](https://freight.cargo.site/t/original/i/7e4d12a9a5a7dbb3c1241dd4f3d41c7c966e676bd0eb18c157812df220dfe1dc/fosc_poster_charmaine.jpg)
![](https://freight.cargo.site/t/original/i/8a31b5d8a893e58665daaafb04fdc96598dc506c9b27f2dd4351628645c00231/fosc_poster_otis.jpg)
![](https://freight.cargo.site/t/original/i/d6c990e314776c0addf47b6ee5be5387dfc61901f609124dc22ad82f1bc40a16/fosc_poster_ela.jpg)
![](https://freight.cargo.site/t/original/i/e225a69ef11525d106737e9120489b7fee7a0073a9775e152db942b655de3347/210222_JB_SOUNDCLOUD_PASALIEU_04_049_Rev.jpg)
![](https://freight.cargo.site/t/original/i/dcdb54df200b2e45aed2747ef5b80a9ee3ac024c7c4805b24b75905a660cd8bd/06_Payday_WhiteCyc2_0077-Edit.jpg)
![](https://freight.cargo.site/t/original/i/05918a7d61859d47bd7f3cbeb9d200191c8c1914f1ca778fa8a1ee7234249418/01_OtisKane_WhiteCyc_0481.jpg)
![](https://freight.cargo.site/t/original/i/67b103624e6462732ffd42ad18164991cb1a29c5b31448bc685d5688c471e0f0/FOSC_ARTIST_IG_CAROUSEL_SOFIA_MILLS_FULL.jpg)
![](https://freight.cargo.site/t/original/i/3dd58b6fbd96f1d05041411f57334daba40028eaa1c7c8f8cef847a9391edf67/SofiaMills-Final-3-v2.jpg)
![](https://freight.cargo.site/t/original/i/171a5288deeffa757eb97b55bd3d551179db66f80b001b2dd9ab7145ac9315c9/FoSC_SoFayGo_0315.jpg)
![](https://freight.cargo.site/t/original/i/ffe0cc1b9228b9107f64914e2ffe5afb3e880614ddda7e4af83210097a1ca898/SofiaMills-183-v3.jpg)
![](https://freight.cargo.site/t/original/i/4992de5c0a6aa5eec402d64ed7ab0d6aff34fadeedb6c88d00e35bdfb462f33c/FOSC_ARTIST_IG_CAROUSEL_SOFAYGO_FULL.jpg)
![](https://freight.cargo.site/t/original/i/1e0a5b0acbce2bf68f5cc2bc24a1816d735b7b3bc91475311999cec2a4697547/04_Payday_PinkGreenCyc_0049-Edit.jpg)
![](https://freight.cargo.site/t/original/i/c93fd91dc03f94dda6807e3ebb08b8d580e95a3fb5acfb29ce69c4fc205bde7c/01_Lourdiz_WhiteCyc_0666-Edit.jpg)
![](https://freight.cargo.site/t/original/i/a6dcc195677237704ad6a190af597261381ca1f2860be376591291b93ca6c97c/fosc_hub_landing.jpg)
![](https://freight.cargo.site/t/original/i/8a9aa43e528eae56c6a2f2b8da0cb79a39ad50bab0d8aef750a7c3e0a7ae2a05/fosc_project_ela.jpg)
![](https://freight.cargo.site/t/original/i/bc7b3889dcf7dfe6977face50600a35c2344cfec2c71d7d490a4022aeb308e66/fosc_bio_pa.jpg)
![](https://freight.cargo.site/t/original/i/d97157a2cff16685d375da239bfdf1873356c85b0e8418c85f4831812be218b7/fosc_project_otis.jpg)
![](https://freight.cargo.site/t/original/i/c79e8614e40735ed2d6e62fe2e970d2f2d862e061534d26c9b509104af4a93b5/fosc_bio_kidquill.jpg)
SoundCloud
Creative Director: Reed Van Nort
Design: Kate Weiner, Alex Junquera
Executive Producer: Leon Sherman
Producer: Ivy Liu
Yours Truly Creative
Creative Director: Babak Khoshnoud, Alexandra Thurmond
Executive Producer: Will Abramson
Producer: Stacey Thiel
A Color Bright
Design: Joshua Sohn, Hamish Haydon
Developer: Alice Rose